Coach, how do we win the medal?

It's been about 3 months now since I was given the task of coaching the USM UniHawks Floorball Team.
I must admit, it hasn't been an easy ride.

Tonight's training was somewhat draining, mentally/emotionally.

In my club, we have 3 "credos" which we stand by to;
Character, Commitmment and Competence.
Out of these three, what's most significant to me is Character.

As a coach in all it's floorball sense, of course I want to see my club progress tactically and technically, winning a medal or two.
I'd be lying if I say all these are not on my mind.
They are.
But above all these sports talk, something else holds greater value to me than medals and position in a league...
And that's the character of my players and ultimately, my club.

I believe my weakness in the coaching sense is that I lack the ability to identify mistakes, analyse strategies and to troubleshoot. I don't have the "eyes" of a coach, as sportsmen would say. Not to mention, I don't really have the right disposition of a coach - you know, that no-nonsense demeanour. Personally, I've always felt that I'm better off as a captain rather than a coach.

Despite these inadequacies that I know I have, I take pride in this role because I believe I've been given a chance to not just build the sport as a whole but also people.
I always say that Character precedes Winning.
So, if I were to lose 50-0 to another team and yet see my players encouraging and cheering each other on, displaying great sportmanship to their opponent and showing a relentless spirit on court, I truly believe that in such seemingly defeating moments, my team has already emerged as victors, earning an internal medal that would last a lifetime to cherish.
To me, that would be the greatest medal a coach could ever receive.

Yet, this can be something tremendously draining.
And tonight's training was one of them.
It's never easy coaching a team consisting of different individuals, each uniquely attributed by their mindset and attitude be it on court or off.
It gets even more discouraging when you see your own players lashing out against another team mate on court.
It really saps a whole load of energy within me to see such things happening.
Draining.

So, I sit here now, asking myself what can I do to show them that unseen and intangible medal.
How do I show my players that medals are won not by defeating another club but more than that, by displaying the right mindset, attitude and perspective towards each other, especially between club members.
What can I do to build them up in character?
How do I show them that character precedes winning?

That medal,
How do we win it?